Lighthouses...
Guide and direct ships...
To help them steer away from danger...
And toward their intended destination.
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Effective lighthouses...
Stand tall...
In the right place...
And have lights that...
Shine clear...
And bright.
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Sailors rely on trustworthy lighthouses to show them the way and lead them to safe harbor, especially when their onboard GPS system fails them.
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Without lighthouses, many ships would never make it where they want to go.
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Great communicators...
Guide and direct audiences...
To help them make decisions that keep them from failure...
And moving toward their goals.
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Effective communicators...
Stand tall...
In the right place...
And speak...
Clearly...
And in a way that earns attention.
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Audiences rely on trustworthy communicators to show them the way and lead them toward their goals, especially when their own intuition fails them.
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Without great communicators, many audiences would never make it where they want to go.
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